露莎莎_Lusasa

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喜欢大自然的感觉和大自然的那种味道~

百年经典·百年Salus| SCHOENENBERGER




“I only acquired Schoenenberger so that it does not go to a corporate concern. Even when I was on the way to the solicitor, I asked the founder’s grandson whether he really did not want to continue to run the company himself.”
——Otto Greither
“我只收购Schoenenberger(舒恩伯格),不去关注其他的企业。甚至当我去找我的律师的途中,那个时候我询问过创始人的孙子:他是否真的不想继续经营自己的公司。”
——奥托葛莱特博士


The founder of SALUS was a physician. The founder of SCHOENENBERGER, Walther Schoenenberger (1901- 1982), was a pharmacist. There are many similarities between these two companies. That was also one of the reasons why SALUS took over one of its largest competitors in 1991. Walther Schoenenberger had already worked with plant juices during his pharmaceutical studies. He was convinced that a plant can only achieve its full healing effect through the interaction of the various ingredients such as phytochemicals, vitamins or trace elements.These substances are only present in the highest concentration in fresh plants. In his mother’s kitchen, he was experimenting with the careful production of freshly extracted fresh plant juices without alcohol or preservatives in the1920s. In 1927, he began with the first production in Cannstatt, which he moved just one year later due to capacity constraints to a former brewery in nearby Magstadt near Stuttgart – where the company is still based today.
Salus的创始人是一位医生,而舒恩伯格的创始人——瓦尔特舒恩伯格( Walther Schoenenberger   1901 - 1982)则是一位药剂师。这两家公司有许多相似之处。这也是为什么说在1991年成为了最大的竞争的原因。那个时候瓦尔特舒恩伯格已经提取自然植物中的汁液的方式用在了他的药物研究当中了。他认为植物只能通过各种成分,如植物化学物质相互作用的充分发挥这种方式来运用在治疗领域,从而才能真正的发挥其作用。这样才能够在新鲜植物中萃取更高浓度的营养液。20世纪20年代,瓦尔特舒恩伯格妈妈的厨房里,他正在精心制作新鲜植物汁液,并且是无酒精和防腐剂的一种汁液。1927年,他在坎施塔特第一次进行生产这种植物的汁液,一直到今天,马格施塔特近斯图加特地区的一所公司里面,仍然保留着这种植物汁液萃取技术。


Schoenenberger also owns the trademark rights of “Labiosan” for Germany and Switzerland. Even the South Tyrolean alpinist legend Luis Trenker (1892 – 1990) advertised for the zinc balm. When he was on his way to a 8.000 meters high mountain he was able to treat a Sherpa’s poorly healing leg wound with “Labiosan”, the only remedy against glacial sunburn on the lips at that time. The letter is still kept in the Schoenenberger archives.
舒恩伯格在德国和瑞士还拥有商标“Labiosan”的注册权和使用权。锌膏是一种商品,当时,南蒂罗尔的登山传奇人物Luis Trenker (1892–1990),当他攀登一个8000米高的山峰的时候,使用Schoenenberger生产的这种锌膏,能够快速的把一个夏尔巴人的腿部伤口愈合。这件神奇的事情至今仍保存在舒恩伯格档案馆里。


In the 1970s, Schoenenberger developed the OLBAS Sports Line, together with the then doctor of the German national football team. Of all years, Schoenenberger wanted to discontinue this sports line in 2006, the year that the World Cup was being held in Germany. The outrage of the national team was so great that OLBAS Sport was continued. Since then, Schoenenberger has been the official supplier for the DFB (German Football Association). The players do not just use the OLBAS active spray for bruises, but even spray it on their skin under their shirts. The evaporating essential oils ensure that the players can breathe more easily through the nose. OLBAS Sport was also there in 2014 for the German team’s fourth title win in Brazil.
在上世纪70年代,舒恩伯格开始向体育方面进军,首选的就是当时的德国国家足球队。舒恩伯格被作为当时官方足协的指定品牌供应商(德国足球协会)而出名。队员们不只是使用了舒恩伯格的喷雾来治疗身上的瘀伤,而且喷雾是可以隔着衬衫进行皮肤伤口的治疗。此外,蒸发出来的一种精油能够确保队员们能更容易地通过呼吸道来预防队员们感冒之类的症状。所以在舒恩伯格治疗用品的辅助下,2014年德国球队第四次赢得巴西世界杯冠军。


The acquisition of the Schoenenberger company made the SALUS group market leader in the health food shop business. Both companies complemented each other very well, not just because of a similar corporate philosophy, but also because there was little overlap in their products. Schoenenberger’s strength – the fresh plant juices – were unique in their quality and range. The company had - like SALUS - purchased several companies such as, for example, the foodstuff manufacturer, Hensel, or the cosmetics company, Extracta, today called Schoenenberger Naturkosmetik, which complemented the company’s range very well. 
收购舒恩伯格公司是Salus集团的市场领导者的想法,并且将其商品用在健康食品店出售。不仅仅是因为比较相似的企业理念,更多的是两家的商品几乎没有重叠,在天然有机草本提取物上,两家公司的互补性很好。舒恩伯格主张从新鲜植物中提取汁液这一理念,在质量和范围中都是比较独特的。此外,Salus公还收购了几家比较知名额企业,比如,Hensel或化妆品公司等等。因此,今天的Salus集团旗下的舒恩伯格公司的经营状况一直保持着良好的状态。


(未完待续.....)
以上文字摘自Salus德国官方网站(英文版),未经允许不得转载
原文网址:http://www.salus-haus.com

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